Why Use PDS?

SAVE TIME
Make one call to our Marketing Professionals for help selecting your markets where it will best serve your needs. We can help you stand out from the pack.

SAVE PAPERWORK – MONEY- HANDLING
One call, one payment (PDS pays all the papers for you).

COMPETITIVE ADVANTAGE
Critical ad changes are accomplished with only one call to PDS.

TOTAL MARKET COVERAGE
Our papers are audited by a professional outside firm and have superior receivership (97.6%), superior readership (79.7%) and superior Purchasing Power (76.1%). Why settle for the hit and miss you get from traditional media buys? YOUR ad is being read by people who are ready to buy!

HELP WRITING AN EFFECTIVE AD

  1. Identify what you’re selling. Abbreviations may be clear to you, but not to a prospective buyer.
  2. Describe the item with enough basic information to get the reader interested. Feature appealing details. The more descriptive your ad, the more appealing it will be a prospective client.
  3. Don’t exaggerate the item’s condition or features. Make your ad attractive, but believable. People shun claims that sound too good to be true.
  4. Include price. Advertising the price draws greater response because people are interested in what they can afford. If price is negotiable, say so.
  5. Be available when your ad is running or specify the hours you can be reached. People may not call back if they can’t reach you at first. Don’t risk missing a sale…be there when the phone rings.

If you need help, remember, we are here to help you write a classified ad that will get results. Call today 800.236.0737.

Our hours are Monday – Thursday 8:30 – 5:00 CST.

We can help you stand out from the pack!

WISCONSIN STATEWIDE

Place a classified in ALL Wisconsin publications. Reach nearly 1.6 million households through independently audited Shopping Guide Publications. A six line ad is only $239, additional lines are just $30 each.

WISCONSIN BY ZONE

Place a classified in specific Wisconsin zones.
NORTH | SOUTH | WEST | MILWAUKEE
AS LOW AS $1.80 PER PAPER
$12.00 per line (3 line minimum)

NATIONWIDE ADVERTISING

Place a classified in your choice of states.
Cost per word or per line varies by state. Check each individual state rates for Daily-Weekly and Shopper papers on the Nationwide Rates page.