1. Identify what you're selling. Abbreviations may be clear to you, but not to a prospective buyer.
2. Describe the item with enough basic information to get the reader interested. Feature appealing details. The more descriptive your ad, the more appealing it will be to a prospective client.
3. Don't exaggerate the item's condition or features. Make your ad attractive, but believable. People shun claims that sound too good to be true.
4. Include price. Advertising the price draws greater response because people are interested in what they can afford. If price is negotiable, say so.
5. Be home when your ad is running or specify the hours you can be reached. People may not call back if they can't reach you at first. Don't risk missing a sale -- be there when the phone rings.

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